BLACK FRIDAY SALE

70% OFF SITEWIDE

SORT BY BEST SELLERS
25 items
True ClassicClassic Long Sleeve Henley 3-Pack in gray shades, crew necklines. True ClassicMan in Black Long Sleeve Henley with medium-wash jeans.
True ClassicMan in Black Long Sleeve Henley, jeans, sneakers, smiling.
True ClassicMale model in dark-gray Classic Henley 3-Pack shirt, relaxed pose.
True ClassicCarbon Classic Long Sleeve Henley with three-button placket
18% OFF

Classic Long Sleeve Henley 3-Pack

IL 570.00 NIS IL 465.00 NIS
Only IL 155.00 NIS per item
True ClassicActive Joggers Staple 3-Pack with elastic waistband and ribbed cuffs. True ClassicBlack Active Joggers with white drawcord and white sneakers.
True ClassicMan wearing Black Active Joggers.
True ClassicDark Heather Navy Active Joggers with elastic waistband and side pockets.
True ClassicMan in Dark Heather Navy Active Joggers, white t-shirt, and sneakers.
33% OFF

Active Joggers Staple 3-Pack

IL 635.00 NIS IL 425.00 NIS
Only IL 141.66 NIS per item
True ClassicAll Black Active Joggers 3-Pack with drawstrings and side pockets. True ClassicBlack Active Joggers with white drawcord and white sneakers.
True ClassicBlack & Dark Heather Navy Active Jogger 2-Pack with stretch and zip pocket.
True ClassicMan wearing Black Active Joggers.
True ClassicMan wearing Black Active Joggers with elastic waistband and back pocket.
33% OFF

All Black Active Joggers 3-Pack

IL 635.00 NIS IL 425.00 NIS
Only IL 141.66 NIS per item
True ClassicThree pairs of Indigo & Gray Straight Comfort Jeans 3-Pack in dark indigo, charcoal gray, and light gray colors displayed against a white background. True ClassicA man wearing Indigo & Gray Straight Comfort Jeans 3-Pack in a dark indigo color paired with black shoes, showcasing a classic straight fit and comfortable style for men's basics.
True ClassicMan wearing Indigo & Gray Straight Comfort Jeans 3-Pack in indigo color, shown from the back with a white shirt and black shoes, highlighting the straight fit and comfortable style.
True ClassicMan wearing Indigo & Gray Straight Comfort Jeans 3-Pack in indigo color paired with black shoes and a white shirt, showcasing a straight fit and casual style.
True ClassicClose-up view of dark indigo denim fabric showing detailed stitching on the back pocket of the Indigo & Gray Straight Comfort Jeans 3-Pack men's basics.
36% OFF

Indigo & Gray Straight Comfort Jeans 3-Pack

IL 1,050.00 NIS IL 675.00 NIS
Only IL 225.00 NIS per item
True ClassicAll Black Active Long Sleeve Crew T-Shirt 3-Pack showing three black long sleeve crew neck shirts arranged against a light gray background for mens basics True ClassicAll Black Active Long Sleeve Crew T-Shirt 3-Pack shown on a man wearing a black long sleeve crew neck shirt for men's basics
True ClassicAll Black Active Long Sleeve Crew T-Shirt 3-Pack modeled by a man wearing a black crew neck shirt for active men's basics fitness and everyday wear
True ClassicAll Black Active Long Sleeve Crew T-Shirt 3-Pack shown from the back on a male model highlighting the fit and coverage of this men's basics essential
True ClassicAll Black Active Long Sleeve Crew T-Shirt 3-Pack close-up showing soft black fabric texture for comfortable mens basics and everyday wear
16% OFF

All Black Active Long Sleeve Crew T-Shirt 3-Pack

IL 505.00 NIS IL 425.00 NIS
Only IL 141.66 NIS per item
True ClassicSlim Indigo & Black Comfort Stretch Jeans, side-by-side with five-pocket design. True ClassicA person wearing slim-fit black jeans with a light gray t-shirt and white sneakers, shown from the waist down against a plain light gray studio background.
True ClassicA man modeling a light gray crew-neck t-shirt and black slim-fit jeans with white sneakers, standing against a light gray studio background.
True ClassicRear view of a person wearing slim-fit black jeans and white sneakers against a light gray studio background.
True ClassicA man modeling a dark navy blue crew-neck t-shirt and dark navy blue jeans, paired with white sneakers, against a plain light gray studio background.
13% OFF

Slim Indigo & Black Comfort Stretch Jeans 2-Pack

IL 675.00 NIS IL 590.00 NIS
Only IL 295.00 NIS per item
True ClassicHoliday Core Variety 6-Pack of plain crew-neck T-shirts, short and long sleeves. True ClassicMan modeling Classic Long Sleeve Crew Neck 3-Pack.
True ClassicMan models Black Friday Classic Crew Flash Deal 9-Pack outfit.
True ClassicHoliday Core Variety 6-Pack featuring a man in gray long-sleeve shirt.
True ClassicMan wearing Classic Crew Neck 6-Pack T-shirt, smiling against plain background.
51% OFF

Core Variety 6-Pack

IL 950.00 NIS IL 465.00 NIS
Only IL 77.50 NIS per item
True ClassicBlack Active Polo 2.0 worn by smiling man, showcasing classic fit. True ClassicBlack Active Polo 2.0 with short sleeves and a fold-over collar.
True ClassicMan wearing All Black Active Polo 2-Pack, showcasing performance features.
True ClassicMan models Black Active Polo 2.0 with beige trousers and black sneakers.
True ClassicBlack Active Polo 2.0 back view, paired with light-beige pants.

Black Active Polo 2.0

Available in 17 colors
IL 170.00 NIS
True ClassicMan wearing White Active Polo 2.0, smiling, hands clasped. True ClassicWhite Active Polo 2.0: plain white, short-sleeve with classic collar and placket.
True ClassicMan wearing All White Active Polo 2-Pack, highlighting sweat-wicking, UV protection, odor control.
True ClassicMan wearing White Active Polo, black pants, and black sneakers.
True ClassicMan wearing White Active Polo, shown from the back.

White Active Polo 2.0

Available in 17 colors
IL 170.00 NIS
True ClassicMan in Navy Active Polo 2.0 with khaki pants. True ClassicNavy Active Polo 2.0 in a classic deep navy color, featuring a clean design with short sleeves and a traditional collar, ideal for men's basics and versatile everyday wear.
True ClassicNavy Active Polo 2.0 on man with beige pants.
True ClassicNavy Active Polo 2.0 showcasing performance features and fit.
True ClassicMan in Navy Active Polo 2.0, short-sleeved, with light beige trousers.

Navy Active Polo 2.0

Available in 17 colors
IL 170.00 NIS
True ClassicA man wearing a light gray long-sleeve crewneck shirt and blue jeans, standing against a solid light gray background. True ClassicLight Heather Gray Classic Long Sleeve Crew Neck on neutral background.
True ClassicA man wearing a light gray long-sleeve crewneck sweater, blue jeans, and white sneakers, standing against a plain light gray studio background.
True ClassicA man shown from the back wearing a light gray long-sleeve crewneck shirt and blue jeans, photographed against a solid light gray studio background.
True ClassicA close-up of a man wearing a light gray long-sleeve crewneck shirt against a plain light gray background.

Light Heather Gray Classic Long Sleeve Crew Neck

Available in 26 colors
IL 170.00 NIS
True ClassicHeather Navy Short Sleeve Active Polo worn by man with nature-themed tattoo. True ClassicTrue Classic Men’s Active Short Sleeve Polo with three-button placket.
True ClassicMan in Heather Navy Short Sleeve Active Polo, showcasing back view.
True ClassicMan in Heather Gray Short Sleeve Active Polo with tattooed forearm visible.
True ClassicHeather Navy Short Sleeve Active Polo on tattooed arm and torso.

Heather Navy Short Sleeve Active Polo

Available in 17 colors
IL 170.00 NIS
True ClassicBlack Boxer Briefs 12-Pack arranged in a pyramid layout. True ClassicBlack Boxer Briefs 12-Pack showcasing form-fitting design and supportive 3D pouch.
True ClassicBlack Boxer Brief showcasing no-itch tag, 3D pouch, and soft stretch fabric.
True ClassicBlack Boxer Briefs 12-Pack featuring a modern fit and supportive design.
True ClassicBlack Boxer Briefs 12-Pack: back view, fitted, with supportive waistband.
61% OFF

Boxer Briefs 12-Pack

IL 1,300.00 NIS IL 505.00 NIS
Only IL 42.08 NIS per item
True ClassicHeather Cocoa Active Polo 2.0 worn by man against light background. True ClassicHeather Cocoa Active Polo 2.0, gray-brown, short-sleeve, classic collar, three-button placket.
True ClassicHeather Cocoa Active Polo 2.0 from back, showcasing its classic fit.
True ClassicHeather Cocoa Active Polo 2.0 with jogger pants and sneakers.
True ClassicHeather Cocoa Active Polo 2.0 with three-button placket and folded collar.

Heather Cocoa Active Polo 2.0

Available in 17 colors
IL 170.00 NIS
True ClassicCarbon Boxer Briefs 12-Pack, featuring black boxer-briefs with elastic waistbands. True ClassicCarbon Boxer Briefs showcasing snug fit and innovative flyless 3D pouch.
True ClassicMan wearing Carbon Boxer Brief showcasing no-itch tag, breathable stretch, and supportive fly-less pouch.
True ClassicMan wearing Carbon Boxer Brief, showcasing snug fit and mid-thigh length.
True ClassicCarbon Boxer Brief rear view, mid-thigh length, form-fitting, elastic waistband.
61% OFF

Carbon Boxer Briefs 12-Pack

IL 1,300.00 NIS IL 505.00 NIS
Only IL 42.08 NIS per item
This item is FINAL SALE and is not eligible for exchanges or refunds Final Sale
True ClassicDark Heather Tempest Active Polo 2.0 on male model, stylish fit. True ClassicDark Heather Tempest Active Polo 2.0 with classic collar and placket.
True ClassicBack view of man in Dark Heather Tempest Active Polo 2.0.
True ClassicMan wearing Dark Heather Tempest Active Polo 2.0 with black joggers.
True ClassicDark Heather Tempest Active Polo 2.0 with collar and three-button placket.

Dark Heather Tempest Active Polo 2.0

Available in 17 colors
IL 170.00 NIS
True ClassicCore Sleeve Variety 6-Pack: six crew-neck shirts in black, navy, olive. True ClassicMan in Cool Tones Variety 9-Pack, wearing black crewneck and blue jeans, smiling.
True ClassicStaple Classic Long Sleeve Crew Neck 10-Pack shown on a smiling man.
True ClassicMan models Black Friday Classic Crew Flash Deal 9-Pack outfit.
True ClassicMan wearing Woodland Shades Crew Neck 6-Pack t-shirt.
51% OFF

Core Sleeve Variety 6-Pack

IL 950.00 NIS IL 465.00 NIS
Only IL 77.50 NIS per item
True ClassicThe Standard Waffle Long Sleeve Crew Neck 3-Pack True ClassicThe Standard Waffle Long Sleeve Crew Neck 3-Pack
True ClassicThe Standard Waffle Long Sleeve Crew Neck 3-Pack
True ClassicThe Standard Waffle Long Sleeve Crew Neck 3-Pack
25% OFF

The Standard Waffle Long Sleeve Crew Neck 3-Pack

IL 570.00 NIS IL 425.00 NIS
Only IL 141.66 NIS per item
True ClassicBlack Waffle Long Sleeve Crew Neck 3-Pack True ClassicBlack Waffle Long Sleeve Crew Neck 3-Pack
True ClassicBlack Waffle Long Sleeve Crew Neck 3-Pack
True ClassicBlack Waffle Long Sleeve Crew Neck 3-Pack
True ClassicBlack Waffle Long Sleeve Crew Neck 3-Pack
25% OFF

Black Waffle Long Sleeve Crew Neck 3-Pack

IL 570.00 NIS IL 425.00 NIS
Only IL 141.66 NIS per item
True ClassicWhite Waffle Long Sleeve Crew Neck 3-Pack True ClassicWhite Waffle Long Sleeve Crew Neck worn by smiling man.
True ClassicMan wearing White Waffle Long Sleeve Crew Neck and slim-fit black pants.
True ClassicWhite Waffle Long Sleeve Crew Neck on man, back view, light-gray background.
True ClassicWhite Waffle Long Sleeve Crew Neck worn by a bearded man.
25% OFF

White Waffle Long Sleeve Crew Neck 3-Pack

IL 570.00 NIS IL 425.00 NIS
Only IL 141.66 NIS per item
True ClassicThree pairs of jeans in black, blue, and gray on a light gray background True ClassicPerson wearing black jeans on a white background
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicPerson wearing dark blue jeans and white sneakers on a plain background
True ClassicMan wearing Indigo Wash Straight Comfort Stretch Jeans, dark shirt, and white sneakers.
36% OFF

Straight Comfort Stretch Jeans 3-Pack

IL 1,050.00 NIS IL 675.00 NIS
Only IL 225.00 NIS per item
True ClassicTwo pairs of jeans, one black and one blue, on a light gray background. True ClassicPerson wearing black jeans on a white background
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Straight Comfort Stretch Jeans modeled with white shirt and sneakers.
True ClassicPerson wearing dark blue jeans and white sneakers on a light gray background
13% OFF

Straight Comfort Stretch Jeans 2-Pack

IL 675.00 NIS IL 590.00 NIS
Only IL 295.00 NIS per item
True ClassicTwo pairs of jeans, one dark blue and one gray, on a light gray background. True ClassicPerson wearing dark blue jeans and white sneakers on a light gray background
True ClassicIndigo Wash Straight Comfort Stretch Jeans with five pockets and classic stitching.
True ClassicMan wearing Indigo Wash Straight Comfort Stretch Jeans, dark shirt, and white sneakers.
True ClassicPerson wearing indigo jeans and white sneakers on a light gray background
13% OFF

Straight Comfort Stretch Jeans 2-Pack

IL 675.00 NIS IL 590.00 NIS
Only IL 295.00 NIS per item
True ClassicTwo pairs of black jeans on a light gray background True ClassicBlack Wash Straight Comfort Stretch Jeans with black sneakers.
True ClassicMan demonstrating stretch of Black Wash Straight Comfort Stretch Jeans.
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Straight Comfort Stretch Jeans modeled with white shirt and sneakers.
13% OFF

Black & Gray Wash Straight Comfort Stretch Jeans 2-Pack

IL 675.00 NIS IL 590.00 NIS
Only IL 295.00 NIS per item

FAQ

Every guy looks great in classic crew necks. They flatter the arms, chest, and back. And if you pick the right shirt, it’ll last you a lifetime. Try our crews with pockets or without them. Also available in long sleeve crews.

All of our classic, slim fit crew neck tees are fitted and sized to flatter your body — no matter what shape or size. That’s because we know the difference between an ok shirt and a great shirt — it’s all in how a shirt sits on your arms and shoulders. Plus, we put a lot of work into making sure our shirts won’t shrink and your back won’t itch (our shirts are tagless). Our cotton crew neck t shirt are perfectly balanced with polyester for a slim fitted crew.

Keep it simple with the essential white crew or black crew neck shirt. You can purchase crew 3 packs of the basics or our staple 6 pack of crews, so your wardrobe has a foundation to build on.
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